Kev lag luam segmentation thiab phiaj xwm xa mus rau txheej txheem ntawm kev txheeb xyuas lub tuam txhab cov neeg siv khoom muaj peev xwm, xaiv cov neeg siv khoom los nrhiav, thiab tsim kom muaj txiaj ntsig rau cov neeg siv khoom lag luam. Nws yog ua tiav los ntawm segmentation, targeting, and positioning (STP) process.
Dab tsi yog qhov txawv ntawm segmentation thiab targeting?
Kev lag luam segmentation suav nrog tag nrho kev lag luam uas yuav tsum tau muab faib ua pawg raws li cov yam ntxwv zoo sib xws. Hauv qhov sib piv, lub hom phiaj kev lag luam suav nrog cov pab pawg tshwj xeeb ntawm cov tib neeg ntawm qib micro (piv txwv li ntu kev lag luam xaiv) rau leej twg cov khoom yuav raug muag thiab muag.
txhais li cas los ntawm segmentation targeting thiab positioning?
In marketing, segmenting, targeting and positioning (STP) is a broad framework that summarizes and simplifies the process of market segmentation. … Targeting yog tus txheej txheem ntawm kev txheeb xyuas qhov txaus nyiam tshaj plaws los ntawm theem segmentation, feem ntau yog cov txiaj ntsig zoo tshaj plaws rau kev lag luam.
Vim li cas segmentation thiab targeting tseem ceeb?
Qhov tseem ceeb ntawm Kev Lag Luam Segmentation
Kev lag luam segmentation tuaj yeem pab koj los txhais thiab nkag siab zoo dua koj cov neeg tuaj saib lub hom phiaj thiab cov neeg siv khoom zoo. Yog tias koj yog ib tus neeg lag luam, qhov no tso cai rau koj txheeb xyuas cov lag luam zoo rau koj cov khoom thiab tom qab ntawd tsom koj qhov kev lag luam zoo dua.
Lub hauv paus ntawm segmentation thiab phiaj xwm yog dab tsi?
Plaub lub hauv paus ntawm kev ua lag luamsegmentation yog: segmentation . Psychographic segmentation . Kev coj cwj pwm segmentation.
