Copywriting yog kev ua lossis kev ua haujlwm ntawm kev sau ntawv rau lub hom phiaj ntawm kev tshaj tawm lossis lwm yam kev lag luam. Cov khoom lag luam, hu ua daim ntawv luam lossis luam tawm, yog sau cov ntsiab lus uas ua rau kom muaj kev paub txog hom npe thiab thaum kawg yaum ib tus neeg lossis pab pawg los ua ib qho tshwj xeeb.
Leej twg yog tus thawj copywriter?
John Emory Powers (1837–1919) yog thawj tus kws sau ntawv puv sijhawm hauv ntiaj teb. Txij thaum ntawd los, qee tus kws sau ntawv tau dhau los ua neeg paub zoo hauv kev lag luam vim lawv tau tsim cov koom haum tshaj tawm, thiab lwm tus vim lawv lub neej ua haujlwm.
tus kws sau ntawv ua li cas?
Copywriters, lossis Marketing Writers, yog lub luag haujlwm rau kev tsim cov ntawv sib txuas, cov ntawv ntshiab rau cov kev tshaj tawm txawv xws li cov vev xaib, luam tawm tshaj tawm thiab cov ntawv teev npe. Lawv lub luag haujlwm suav nrog kev tshawb fawb cov ntsiab lus, tsim cov ntsiab lus nthuav dav thiab ua pov thawj lawv txoj haujlwm kom raug thiab zoo.
Leej twg yog tus kws sau ntawv nto moo tshaj plaws?
Tsis muaj kev txiav txim tshwj xeeb, ntawm no yog 20 tus kws tshaj lij tshaj lij tshaj lij thiab nws yog dab tsi txog lawv cov ntawv uas ua rau lawv ua tiav
- YJoe Coleman. …
- Laurence Blume. …
- Brian Clark. …
- Demian Farnworth. …
- John Forde. …
- Gary Bencivenga. …
- Clayton Makepeace. …
- YJoseph Sugarman.
Leej twg yog tus kws sau ntawv zoo tshaj plaws hauv Is Nrias teb?
Chintan Ruparel, tus kws sau ntawv ntawmTaproot Is Nrias teb, twb tau kos ib lub niche rau nws tus kheej los ntawm kev ua haujlwm ze nrog ob qhov kev tshaj tawm zoo tshaj plaws-paub lub siab muaj tswv yim, Agnello Dias thiab Santosh Padhi.
