2024 Tus sau: Elizabeth Oswald | [email protected]. Kawg hloov kho: 2024-01-13 00:07
A copywriter tsim kev lag luam thiab tshaj tawm cov lus siv rau hauv lub vev xaib, hauv cov qauv digital, thiab cov ntaub ntawv luam tawm. … Cov kws sau ntawv tuaj yeem ua haujlwm rau cov koom haum, qhov chaw lawv feem ntau tsaws hauv chav ua lag luam, lossis lawv tuaj yeem ua haujlwm ntawm nws tus kheej rau ntau tus neeg siv khoom.
Kev tshaj tawm luam tawm ua li cas?
Copywriters yog lub luag haujlwm rau tsim cov lus, cov lus hais thiab cov ntawv suab uas nrog rau kev tshaj tawm kev pom. Lawv ua hauj lwm nrog cov thawj coj kos duab kom xeeb tub thiab ua tiav kev tshaj tawm zoo. … Cov kws sau ntawv yuav tsum nkag siab txog cov neeg siv khoom luv luv; lub tswv yim txiav txim qhov style thiab tus cwj pwm ntawm ad.
Cov kws sau ntawv ua luam tawm?
Copywriter, cov ntsiab lus sau. … Ib tug kws tshaj lij copywriter yeej pitches koj hom rau cov neeg tuaj saib lub hom phiaj. Lawv txhawb lossis muag ib yam khoom lossis ib lub tswv yim ncaj qha los ntawm qee hom kev tshaj tawm tswv yim. Cov no tuaj yeem yog kev tshaj tawm hauv subway, social media lossis hauv cov ntawv xov xwm, kev lag luam rau TV, kev lag luam ncaj qha email thiab lwm yam.
Tus kws luam ntawv tshaj tawm ua haujlwm nyob qhov twg?
Copywriters tsuas yog ua haujlwm rau kev tshaj tawm lossis kev pabcuam kev lag luam puv ntoob. Cov koom haum ua haujlwm puv ntoob muab kev pabcuam ntau yam rau cov neeg siv khoom, xws li kev lag luam thiab PR ntxiv rau kev tshaj tawm, raws li ntau tus neeg siv khoom nrhiav pob kev sib txuas lus tag nrho.
Puas yog copywriters nplua nuj?
Copywriting tuaj yeem yog haujlwm khwv tau, tab sis kojtsis tas yuav mus tag nrho thaum koj pib tawm. Koj tuaj yeem khwv tau ob peb puas lossis ob peb txhiab daus las hauv ib hlis ua nws sab - hauv tsawg li ob peb teev hauv ib lub lis piam. … Koj tsis tas yuav yog tus kws sau ntawv zoo tshaj plaws kom ua tau zoo dua.
Pom zoo:
Thaum yog thawj cov khoom lag luam luam tawm?
Cov cim lag luam paub ntxov tshaj plaws tau hais tias yog lub Bass Ale daim duab peb sab, piav qhia ntawm lub raj mis npias hauv xyoo 1882 los ntawm Fab Kis tus kws kos duab Édouard Manet, A Bar ntawm Folies-Bergère. Yuav ua li cas yog thawj tus lag luam sau npe?
Koj puas tuaj yeem muab cov ntawv luam tawm rau hauv lub tshuab luam ntawv?
Newsprint yog nyias thiab sib dua li sib dua li cov ntawv txheem. … Kev luam tawm ntawm cov ntawv xov xwm tuaj yeem ua rau koj cov ntaub ntawv nthuav dav thiab tsis zoo; txawm li cas los xij nws yuav tsum tsis txhob siv rau cov ntaub ntawv tseem ceeb uas yuav tsum tau khaws cia ntev.
Puas ebooks tawm ntawm kev luam tawm?
Yog tias koj daim ntawv cog lus txhais phau ntawv "hauv luam" yog tias ib tus neeg tuaj yeem xaj ebook lossis POD phau ntawv, ces koj phau ntawv yuav tsis tawm ntawm kev luam tawm, lossis ntawm tsawg kawg kom txog rau thaum ib qho ntawm Elon Musk lub foob pob hluav taws ntaus AWS servers thiab peb poob hauv internet mus ib txhis.
Vim li cas cov neeg ua lag luam suav tias yog kev lag luam kev lag luam?
Kev ua lag luam tuaj yeem raug saib raws li kev txuas ntxiv ntawm kev sib tw, hauv qhov kev pom ntawm kev ua lag luam ib txwm suav nrog pom tias qee yam khoom tuaj yeem yuav hauv qhov chaw tshwj xeeb rau qee tus nqi tshwj xeeb, tej zaum tom qab ntawd muab tso ua ke hauv cov txheej txheem tsim khoom los tsim ib yam dab tsi uas tuaj yeem muag hauv ib qho tshwj xeeb… Vim li cas cov neeg ua lag luam tseem ceeb rau kev lag luam?
Puas luam tawm kev lag luam tuag?
Kev ua haujlwm hauv kev tshaj tawm tseem muaj ntau. Ntau tus neeg uas ua haujlwm hauv kev tshaj tawm lossis lawv tus kheej tau tshaj tawm lawv tus kheej txiav txim siab pib lawv lub tuam txhab tshaj tawm. Yog tias koj tab tom xav pib lub tuam txhab luam tawm, tsis txhob cia cov neeg tsis ntseeg siab tuaj yeem cuam tshuam koj.
