A copywriter tsim kev lag luam thiab tshaj tawm cov lus siv rau hauv lub vev xaib, hauv cov qauv digital, thiab cov ntaub ntawv luam tawm. … Cov kws sau ntawv tuaj yeem ua haujlwm rau cov koom haum, qhov chaw lawv feem ntau tsaws hauv chav ua lag luam, lossis lawv tuaj yeem ua haujlwm ntawm nws tus kheej rau ntau tus neeg siv khoom.
Kev tshaj tawm luam tawm ua li cas?
Copywriters yog lub luag haujlwm rau tsim cov lus, cov lus hais thiab cov ntawv suab uas nrog rau kev tshaj tawm kev pom. Lawv ua hauj lwm nrog cov thawj coj kos duab kom xeeb tub thiab ua tiav kev tshaj tawm zoo. … Cov kws sau ntawv yuav tsum nkag siab txog cov neeg siv khoom luv luv; lub tswv yim txiav txim qhov style thiab tus cwj pwm ntawm ad.
Cov kws sau ntawv ua luam tawm?
Copywriter, cov ntsiab lus sau. … Ib tug kws tshaj lij copywriter yeej pitches koj hom rau cov neeg tuaj saib lub hom phiaj. Lawv txhawb lossis muag ib yam khoom lossis ib lub tswv yim ncaj qha los ntawm qee hom kev tshaj tawm tswv yim. Cov no tuaj yeem yog kev tshaj tawm hauv subway, social media lossis hauv cov ntawv xov xwm, kev lag luam rau TV, kev lag luam ncaj qha email thiab lwm yam.
Tus kws luam ntawv tshaj tawm ua haujlwm nyob qhov twg?
Copywriters tsuas yog ua haujlwm rau kev tshaj tawm lossis kev pabcuam kev lag luam puv ntoob. Cov koom haum ua haujlwm puv ntoob muab kev pabcuam ntau yam rau cov neeg siv khoom, xws li kev lag luam thiab PR ntxiv rau kev tshaj tawm, raws li ntau tus neeg siv khoom nrhiav pob kev sib txuas lus tag nrho.
Puas yog copywriters nplua nuj?
Copywriting tuaj yeem yog haujlwm khwv tau, tab sis kojtsis tas yuav mus tag nrho thaum koj pib tawm. Koj tuaj yeem khwv tau ob peb puas lossis ob peb txhiab daus las hauv ib hlis ua nws sab - hauv tsawg li ob peb teev hauv ib lub lis piam. … Koj tsis tas yuav yog tus kws sau ntawv zoo tshaj plaws kom ua tau zoo dua.