Cov lus thov feem ntau siv los ntawm kev tswj hwm los ntawm kev tshaj tawm yog qhov exaggeration ntawm zoo ntawm khoom, kev sib cav tsis txaus ntseeg thiab kev xav rov hais dua. … Lub puffery zoo li cuam tshuam rau cov neeg uas tsis yog cov neeg siv khoom loj ntawm cov khoom tab sis tig tawm cov neeg siv khoom uas yog cov kws tshaj lij lossis muaj kev paub zoo.
Cov neeg lag luam puas tswj hwm cov neeg siv khoom?
Kev xav yuav khoom thiab kev pabcuam yog txhawb nqa los ntawm cov neeg lag luam. Cov neeg lag luam tuaj yeem koom nrogkev tswj hwm tactics rau hauv lawv cov kev siv zog los tsim cov khoom lag luam loj, tswj cov neeg siv khoom zoo. Txawm li cas los xij, qhov kev coj ua no tsis raug tso cai raws li American Marketing Association's Statement of Ethics.
Yuav ua li cas cov neeg lag luam tswj peb?
Txhawm rau cuam tshuam rau peb qhov kev txiav txim siab yuav, cov neeg lag luam siv cov kev coj ua zoo sib xws lossis cov lus tsis meej pem. Koj lub tswv yim yuav hloov pauv vim yog cov xov xwm uas koj pom hauv TV, nyeem hauv ntawv xov xwm lossis hauv Is Taws Nem. … Feem ntau cov kws txawj xav tau siv rau lub hom phiaj no.
Kev tshaj tawm tuaj yeem hloov pauv tus cwj pwm ntawm cov neeg siv khoom?
Lub hauv paus tseem ceeb ntawm kev tshaj tawm yog los tswj thiab tsav cov neeg siv khoom coj mus rau ib qho khoom lossis kev pabcuam. … Kev sau tau zoo, kev tshaj tawm cov lus tshaj tawm muaj lub zog los hloov cov neeg siv khoom tus cwj pwm yog tias koj tshaj tawm tsis tu ncua thiab xa tawm qhov koj tau cog lus tseg.
Puas yog kev tshaj tawm muab kev paub lossis nws yog kev tswj hwm?
TxawmTxawm hais tias kev tshaj tawm yog qhov loj cov ntaub ntawvqhov chaw, nws kuj tuaj yeem suav tias yog cov cuab yeej lag luam los tswj lub siab thiab kev ntshaw ntawm cov neeg siv khoom los tswj thiab yaum lawv mus yuav yam uas lawv tsis xav tau.
