Qhov CTR Kev Sib Txuas Hauv paus, nws yog feem pua ntawm cov neeg uas saib koj qhov kev tshaj tawm (kev xav) muab faib los ntawm cov neeg uas nyem koj qhov ad (nyem). Raws li deb li qhov ua tau zoo nyem los ntawm tus nqi, qhov nruab nrab yog nyob ib puag ncig 1.91% rau kev tshawb nrhiav thiab 0.35% rau cov zaub.
Yuav ua li cas yog qhov zoo siab nyem-dhau tus nqi hauv YouTube?
CTR zoo rau YouTube yeeb yaj duab yog dab tsi? Raws li cov neeg lag luam peb tau soj ntsuam, qhov nruab nrab CTR ntawm Youtube yog 4-5%. Txawm li cas los xij, qhov no tsuas yog qhov nruab nrab CTR. Koj CTR tuaj yeem sib txawv txawv nyob ntawm seb muaj pes tsawg tus neeg siv koj muaj, koj lub niche, tus naj npawb ntawm cov saib, thiab ntev npaum li cas cov vis dis aus tau nyob hauv Youtube.
Puas yog qhov kev txaus siab nyem-los ntawm tus nqi zoo?
Clickthrough rate (CTR): txhais
Piv txwv li, yog tias koj muaj 5 clicks thiab 100 impressions, ces koj CTR yuav yog 5%. Txhua ntawm koj cov kev tshaj tawm, cov npe, thiab cov lus tseem ceeb muaj lawv tus kheej CTRs uas koj tuaj yeem pom hauv koj tus account. CTR siab yog qhov qhia tau zoo uas cov neeg siv pom koj cov ntawv tshaj tawm thiab cov npe muaj txiaj ntsig thiab cuam tshuam.
Dab tsi yog qhov ib txwm nyem-los ntawm tus nqi?
Ib tug raug nias-los ntawm tus nqi yuav yog hais txog 2 tus neeg tuaj saib hauv ib qho 1,000 impressions lossis 0.2%. Qhov no tsa cov lus nug: dab tsi yog qhov zoo nyem-los ntawm tus nqi? Raws li kev tshawb fawb tsis ntev los no nrog Google AdWords, kev tshawb fawb pom tias qhov nruab nrab nyem-los ntawm tus nqi rau kev tshawb nrhiav yog 1.91%, thiab 0.25% rau kev tshaj tawm.
Yuav ua li cas zoo siab rau nias piv?
Yeej, nws yog feem pua ntawm cov neeg uas saib koj qhov kev tshaj tawm (kev xav) faib los ntawm cov neeg uas nyem koj qhov kev tshaj tawm (nyem). Raws li deb li qhov ua tau zoo nyem los ntawm tus nqi, qhov nruab nrab yog nyob ib ncig ntawm 1.91% rau kev tshawb nrhiavthiab 0.35% rau zaub. Tau kawg, cov no tsuas yog qhov nruab nrab xwb.
