Nyob rau xyoo 1982, lub tuam txhab Mars khoom qab zib lub tuam txhab bar tsis lees paub qhov kev tso npe cov khoom lag luam rau kev suav nrog nws cov khoom tseem ceeb M&M hauv zaj yeeb yaj kiab Steven Spielberg, E. T. Extra-Terrestrial. Hershey tau txais qhov kev pom zoo, thiab nrog rau zaj duab xis blockbuster ua tiav nws cov khoom muag tau nce ntau, tej zaum ntau li 300%.
Puas yog lawv ua Reese's Pieces rau ET?
Qhov tsis sib xws ntawm qhov kev pom zoo yog, Hershey tsis tas yuav them rau Reese's Pieces los ua yeeb yamhauv zaj duab xis, rov qab los, Hershey pom zoo txhawb E. T. nrog $ 1 lab tus nqi tshaj tawm thiab Hershey tuaj yeem siv E. T. hauv nws ad. … Tsis pub dhau ob lub lis piam ntawm zaj yeeb yaj kiab premiere, Reese's Pieces muag tau tawg!
Vim li cas thiaj siv Reese's Pieces?
Thaum lub sijhawm ntawd, Hershey Chocolate tau txais xov tooj los ntawm Universal Studios, thiab lawv tau hais tias Steven Spielberg tab tom tsim cov yeeb yaj kiab hu ua "ET," thiab lawv tau txiav txim siab siv Reese's Pieces thiab cov khoom qab zib yuav ua yeeb yampart hauv daim duab. … Dowd paub Reese's Pieces xav tau qee qhov kev tshaj tawm tshwj xeeb los cawm nws.
Puas Reese's Pieces muag nce tom qab ET?
E. T.: Tus Extra Terrestrial dhau Star Wars los ua zaj yeeb yaj kiab uas tau nyiaj ntau tshaj plaws. Reese's Pieces tau dhau los ua tus kab mob sib kis thiab muag tau nce 65% hauv thawj ob lub lis piam tom qab cov yeeb yaj kiab ntausua yeeb yam.
Puas tau noj M&Ms lossis Reese's Pieces?
Reese's pieces tau xyaum ua hom tshiabkhoom thaum lub sijhawm. Nws zoo li ib yam ntawm cov khoom pom tseeb tso. Thiab, hauv cov yeeb yaj kiab tshiab, E. T. ua tsaug rau M&M's.
