2024 Tus sau: Elizabeth Oswald | [email protected]. Kawg hloov kho: 2024-01-13 00:07
Kev sib txawv ntawm cov khoom lag luam yog lub tswv yim kev lag luam uas cov lag luam siv kom paub qhov txawv ntawm cov khoom lag luam zoo sib xws ntawm kev lag luam. … Rau cov lag luam me, lub tswv yim sib txawv ntawm cov khoom lag luam yuav muab qhov kev sib tw kom zoo dua hauv kev lag luam uas muaj cov tuam txhab loj dua.
Kev sib txawv ntawm cov khoom lag luam yog dab tsi?
Kev sib txawv ntawm cov khoom yog dab tsi ua rau koj cov khoom lossis kev pabcuam sawv cev rau koj cov neeg tuaj saib. Nws yog qhov koj paub qhov txawv ntawm qhov koj muag ntawm qhov koj cov neeg sib tw ua, thiab nws ua rau muaj kev ntseeg siab, muag, thiab kev loj hlob.
Yuav ua li cas thiaj paub qhov lag luam me?
Cov lag luam me, txawm tias kev lag luam-rau-tus neeg siv khoom (B2C) lossis kev lag luam-rau-kev lag luam (B2B), tuaj yeem sib txawv lawv cov tuam txhab lossis cov npe ntau yam: zoo, kev pabcuam, nqi, kev faib tawm, perceived customer value, durability, easy, warranty, nyiaj txiag, ntau yam ntawm cov khoom / kev pab cuam muaj, nkag mus tau, …
Dab tsi yog qhov khoom sib txawv muab piv txwv?
Piv txwv ntawm Kab Rov Tav Khoom Sib Txawv
Kev xaiv ntawm hom dej ntxhia sib txawv. Tus neeg siv khoom tsis paub qhov sib txawv tiag tiag tab sis xaiv ib qho twg. Ob lub ice-cream muag khoom zoo sib xws, tab sis tus neeg siv khoom xaiv ib qho ze rau lawv vim s/nws indifferent ntawm lawv.
Dab tsi yog 4 lub ntsiab ntawm kev sib txawv ntawm cov khoom?
Cov no suav nrog kab rov tav sib txawv, ntsug sib txawv, thiab sib xyaw sib txawv.
Pom zoo:
Aifs puas tuaj yeem ua lag luam rau cov lag luam muag khoom?
Kev lag luam ntawm AIF rau cov neeg lag luam muag khoom. Tshooj 43 muab qhov ntawd, raws li kev ua raws li lwm txoj cai lij choj European Union, Cov tswvcuab yuav tso cai rau AIFM ua lag luam sib koom lossis units ntawm AIF uas lawv tswj hwm cov neeg lag luam muag.
Qhov txawv ntawm cov khoom lag luam thiab cov khoom lag luam yog dab tsi?
Ib yam khoom yog ib yam khoom uas tau muab tso rau hauv kev lag luam kom tau txais, mloog, lossis siv, thaum qhov kev pabcuam yog yam khoom tsis tsim nyog, uas tshwm sim los ntawm tawm ntawm ib qho los yog ntau tus neeg. … Feem ntau cov kev pabcuam yog qhov tsis muaj tseeb, tab sis cov khoom tsis yog ib txwm pom tau.
Puas yog txawv txawv thiab txawv txawv lossis cov lus sib txawv?
Cov lus txawv txawv thiab txawv txawv yog synonyms, tab sis txawv ntawm nuance. Tshwj xeeb, alienate tej zaum yuav los yog tsis qhia kev sib cais tab sis ib txwm hais txog kev poob kev hlub lossis kev txaus siab. Dab tsi yog lub ntsiab lus ntawm alienate?
Thaum cov kws lag luam lag luam tab tom kos cov piv txwv ntawm kev thov thiab cov khoom siv?
Thaum cov kws lag luam lag luam tau kos cov piv txwv ntawm kev thov thiab muab khoom nws yog ib qho kev kos duab qhov kev thov lossis cov khoom siv nkhaus uas nyob ze rau kab rov tav? Thaum cov kws tshawb nrhiav nyiaj txiag tau kos cov piv txwv ntawm qhov kev thov lossis cov khoom siv nkhaus uas nyob ze rau kab rov tav, lawv xa mus rau qhov kev thov lossis cov khoom nkhaus raws li elastic.
Vim li cas cov neeg ua lag luam suav tias yog kev lag luam kev lag luam?
Kev ua lag luam tuaj yeem raug saib raws li kev txuas ntxiv ntawm kev sib tw, hauv qhov kev pom ntawm kev ua lag luam ib txwm suav nrog pom tias qee yam khoom tuaj yeem yuav hauv qhov chaw tshwj xeeb rau qee tus nqi tshwj xeeb, tej zaum tom qab ntawd muab tso ua ke hauv cov txheej txheem tsim khoom los tsim ib yam dab tsi uas tuaj yeem muag hauv ib qho tshwj xeeb… Vim li cas cov neeg ua lag luam tseem ceeb rau kev lag luam?
