Kev sib txawv ntawm cov khoom lag luam yog lub tswv yim kev lag luam uas cov lag luam siv kom paub qhov txawv ntawm cov khoom lag luam zoo sib xws ntawm kev lag luam. … Rau cov lag luam me, lub tswv yim sib txawv ntawm cov khoom lag luam yuav muab qhov kev sib tw kom zoo dua hauv kev lag luam uas muaj cov tuam txhab loj dua.
Kev sib txawv ntawm cov khoom lag luam yog dab tsi?
Kev sib txawv ntawm cov khoom yog dab tsi ua rau koj cov khoom lossis kev pabcuam sawv cev rau koj cov neeg tuaj saib. Nws yog qhov koj paub qhov txawv ntawm qhov koj muag ntawm qhov koj cov neeg sib tw ua, thiab nws ua rau muaj kev ntseeg siab, muag, thiab kev loj hlob.
Yuav ua li cas thiaj paub qhov lag luam me?
Cov lag luam me, txawm tias kev lag luam-rau-tus neeg siv khoom (B2C) lossis kev lag luam-rau-kev lag luam (B2B), tuaj yeem sib txawv lawv cov tuam txhab lossis cov npe ntau yam: zoo, kev pabcuam, nqi, kev faib tawm, perceived customer value, durability, easy, warranty, nyiaj txiag, ntau yam ntawm cov khoom / kev pab cuam muaj, nkag mus tau, …
Dab tsi yog qhov khoom sib txawv muab piv txwv?
Piv txwv ntawm Kab Rov Tav Khoom Sib Txawv
Kev xaiv ntawm hom dej ntxhia sib txawv. Tus neeg siv khoom tsis paub qhov sib txawv tiag tiag tab sis xaiv ib qho twg. Ob lub ice-cream muag khoom zoo sib xws, tab sis tus neeg siv khoom xaiv ib qho ze rau lawv vim s/nws indifferent ntawm lawv.
Dab tsi yog 4 lub ntsiab ntawm kev sib txawv ntawm cov khoom?
Cov no suav nrog kab rov tav sib txawv, ntsug sib txawv, thiab sib xyaw sib txawv.
